Whatever product or service you’re selling, people won’t buy it if they don’t want it.
Let’s be real here. No matter how perfect your marketing strategy is, how organic your products are, and how often you offer discounts, no one will bat an eye if they don’t want it. There are some exceptions, of course, but situations like those are rare.
People don’t care about your sales or the amount of effort you put into your business. No one cares if you haven’t reached your target revenue for the month. At the end of the day, we all just want to get our money’s worth with something that we NEED and WANT.
So what should you do?
Simple. Know what’s important to them! What motivates them!
What problems do they want to solve? How can their day-to-day life be improved? What services are needed? How can their life be made better, better than they even thought possible?
Clients are extremely important. They will always be the deciding factor whether a business will succeed or not. Now, 88% of companies prioritize customer experience and it’s easy to see why.
Most companies are now providing better customer service, reducing their lead response time, and doing whatever they can to improve their client’s buying journey. These are all good, however make sure you first identify what they truly desire first!
But how? People are all different. They each have their own personalities and life circumstances, so naturally, what’s important to them won’t be the same.
Believe it or not, they will always be a common denominator. There will always be a thing or two that defines your target audience.
For instance, the millennial generation is one of the most diverse age groups in the present. Their needs vary but the majority of them are known to be very vocal with social issues and prioritizes trust over anything else. This information alone can help you know what needs to be improved and modified. Just imagine what you can do with more of this!
How you identify your prospects’ needs depends on you. In this digital age, hundreds and thousands of studies and statistics are now accessible online.
If you want to make the process more personalized, you can simply ask your clients what they want by picking up the phone. It can be accomplished through surveys, focus groups, questionnaires, or like mentioned before, personal conversations. Connecting with people has never been easier, so make use of your Instagram stories, Facebook and LinkedIn direct messages, and other platforms that you have.
76% of customers expect companies to understand their needs. But most of the time, we tend to focus on what we want to offer, rather than what our clients want.
Your end goal is to be a business that is desired. Rather than just persuading them to buy, isn’t it better to identify the reasons WHY they will WANT to buy?
Keep in mind that your personal desires are different from your clients’. You want your business to succeed but your customers don’t care about that. They desire to have their wants and needs fulfilled. Try finding the combination of these two and you’ll be surprised by how much your sales will improve!
Part of what we help our client achieve is raving clients that not only come back for more but also refer you to their network.
To learn how to better create raving fans that pay and refer, schedule a complimentary Business Breakthrough Session where we can discuss your customer’s desires and uncover how to capture more of your ideal buyers you want to work with.